I am the Cure Keychain  Susan G. Komen for the Cure® created the I AM THE CURE.® program to boost the educational outreach of the Komen Race for the Cure® series by motivating race participants to take an active role in their own breast health. I AM THE CURE.® is a rallying cry that is emotional, memorable and motivational. It speaks to the importance of early detection, and provides simple, action-oriented messages that race participants can put into action.

The four messages we want Race participants to remember are:

  • See your doctor, learn your risk!  I AM THE CURE.®!
  • Get mammograms and breast exams!  I AM THE CURE.®!
  • Notice changes to your breasts!  I AM THE CURE.®!
  • Start the fight by living right!  I AM THE CURE.®!
I am the Cure Logo


What are Cure Leaders?
Cure leaders are the official "Cheerleaders" of the Susan G Komen Race for the Cure®. Cure leaders will be stationed at key locations along the race course to support runners/walkers and to remind them about important steps everyone should take for their breast health. They will chant the educational messages from I AM THE CURE.® while cheering on race participants.

IATC - Rover

What are Rovers?

Rovers are friendly and engaging volunteers for Komen's I AM THE CURE.® program who are constantly on-the-go at the race, spreading the program's messages of positive breast health. Armed with an I AM THE CURE.® rover bag, educational flipbook, stickers and breast lump key chains. Rovers ask participants to talk about the importance of early detection. Rovers will ask participants breast health questions, and then reward them for participating. They also explain the breast lump key chains.

For more information, please contact Volunteer Co-Chairs.


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